Thomas Cook Group Strategy

Our strategy is focused on strengthening our core mainstream business and investing in areas of future growth, primarily independent travel, travel-related financial services and other opportunities via mergers, acquisitions and partnerships.

Our strategy is built around our vision of going further to make dreams come true. For many of our customers, their holidays are the highlight of their year and we want to ensure that those holidays live up to their very high expectations. At the same time we also aim to deliver outstanding long-term value to our shareholders. Our strategy, which was originally formulated when our Group was formed in 2007, is designed to deliver against this vision, and whilst we have refreshed this strategy regularly to adjust to changes in our marketplace, it still holds true. The foundation of our strategy is our outstanding team of people and their shared values. They work together to deliver the four tenets of our strategy, our growth drivers, supported by key enablers such as our portfolio of leading travel brands, our products and our technology backbone.

Tjäreborg
 
Products: leisure tours, Independent Travel, travel packages, city tours, flights, hotels, car hire, travel insurance.

Tjäreborg tours can be booked online, telephone sales, or sales office, located in Helsinki. Tjäreborg employs 57 people.

Tjäreborg  market themselves on the Internet, advertising, magazines and on television.

Tjäreborg in the media
 

Newsletters 
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Facebook 
Tjäreborg is now also on Facebook.                         http://www.facebook.com/Tjareborg

  
Twitter
Micro-Blog-Twitter phenomenon continues
  in popularity.  
Now you can also get tweets about the
 new holiday packages.                                           http://twitter.com/#!/tjareborg                                          

Tjäreborg today

Finnish Tjäreborg's annual passenger volume of about 185 000 and its share of the Finnish package tour market is 21%. Tjäreborg is Finland's third largest tour operator. Tjäreborg has a sales office in the center of Helsinki at the Urho Kekkonen street, 3 B, 5 layer. Tjäreborg tours are sold through the Internet 70%. Tjäreborg net sales during the most recently ended state (1.10.2007 - 30.9.2008) 130 million. million. Tjäreborg is part of Thomas Cook Northern Europe group. Thomas Cook Northern Europe is the largest group tour operator that sells trips to Finland, Sweden, Denmark and Norway. This group includes tour operators, Thomas Cook, Ving, Globetrotter, Spies, MyTravel Tango, and the airline Thomas Cook Airlines Scandinavia www.thomascookairlines.se. Thomas Cook Northern Europe sells each year about 1 500 000 a trip. Thomas Cook Northern Europe belongs to Thomas Cook Group plc group of companies which is one of the world's leading matkanjärjestäjäkonserneista. Thomas Cook's annual passenger volume of more than 19 million passengers and employs 33.000 people. Thomas Cook Group recorded a turnover of about EUR 12 billion. Thomas Cook fleet of 97 aircraft.

Tjäreborg is part of the Thomas Cook Group. Thomas Cook Group plc is a leading international tour operator group that is listed in London Stock Exchange. Over 19 million people travel each year in one of Thomas Cook Group, belonging to the tour operator. Thomas Cook Group plc has a turnover of EUR 12 billion.

Thomas Cook Northern Europe is the largest tour operator group. Thomas Cook Northern Europe within the group tour operators in Finland, Sweden, Denmark and Norway. In Sweden, the Group of Globetrotter and Ving, which is Sweden's largest tour operator. In Denmark, a group tour includes a tour in Norway, and Spies, Ving. Nordic countries, the Group also includes Scandinavia's largest charter airline Thomas Cook Airlines and Sunwing Resort and Sunprime Resorts hotel chains.

Tjäreborg is Finland's third largest tour operator, 190 000 passengers a year. Tjäreborg net sales last fiscal year ending (1.10.2009 - 30.9.2010) 119 million euros and operating profit was EUR 7.2 million. Thomas Cook Northern Europe, operating profit was EUR 106 million on a turnover of 1.17 billion euros. Cost of goods sold number of trips in the Nordic countries was about 1.5 million trips.